Sawaya Segalas and its principals have a history of adding value to corporate and private equity acquisitions. Our value added in buy-side transactions has ranged from identifying attractive acquisition targets for clients to assisting them in negotiating favorable transaction terms. As a result of our exclusive focus on the consumer industry, we are able to provide experience and insight on valuation, competitive dynamics, seller psychology and creative structuring/negotiating tactics.
 
Blacksmith Brands, Inc.  
Blacksmith Brands Inc.
Personal Care, OTC & Cosmetics | Buy-Side | Private Equity
Brands: Efferdent®, Effergrip®, LUDEN'S®, PediaCare®, NasalCrom®
Counterparty: McNeil-PPC, Inc.
Transaction Value: Undisclosed
Closing Date: October 29, 2009
Role: Exclusive Financial Advisor
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Playtex Products, Inc.  
Playtex Products, Inc.
Personal Care, OTC & Cosmetics | Buy-Side | Public Company
Counterparty: Tiki Hut Holding Company, Inc.
Brand: Hawaiian Tropic
Transaction Value: $83.0 million
Closing Date: April 19, 2007
Role: Exclusive Financial Advisor
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Kaz, Incorporated  
Kaz, Incorporated
Personal Care, OTC & Cosmetics | Housewares | Buy-Side | General Advisory | Cross Border | Private Equity | Family Business
Counterparty: Braun GmbH
Brands: ThermoScan, VitalScan
Owner/Parent: The Procter & Gamble Company
Transaction Value: Undisclosed
Closing Date: December 11, 2006
Role: Exclusive Financial Advisor
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BISSELL, Inc.  
BISSELL, Inc.
Household Products & DIY | Buy-Side | Family Business
Counterparty: Playtex Products, Inc.
Brand: Woolite Rug & Upholstery Cleaner®
Transaction Value: $62.0 million
Closing Date: November 2, 2004
Role: Exclusive Financial Advisor
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